Best Integrated Social Media Campaign: Goldsmith Co. Jewelers
2009 Utah Social Media Awards category — Best Integrated Social Media Campaign
2009 Utah Social Media Awards recipient — Goldsmith Co. Jewelers
The judges were impressed by this blogger outreach as part of a Mother’s Day campaign that garnered both traditional and new media coverage and more customers in one week than the recipient typically has in one year. They loved the tangible, measurable metrics of sales, new customers and all types of media coverage associated with this campaign — a true hallmark of success. They praised what they accomplished with their agency, Sprout Marketing, with this Mother’s Day campaign that focused primarily on mommy bloggers and spilled over into traditional media coverage.
The Utah Social Media Award was accepted by Alex Koritz for Goldsmith Co. Jewelers.